The year’s most innovative projects couldn’t be more different, but they all reimagine the patron experience, making recreation easier, more accessible, and more fun.
Biederman Redevelopment Ventures — Union Square Programming
Due to COVID and the resulting closing of businesses, the Union Square district in San Francisco had transformed from a vibrant city center to economic hardship. For some, the area has become a questionable place to live and work.
In December 2024, the city announced a new plan to activate Union Square with intensive programming and amenities to help boost its iconic downtown retail and hospitality district. The Office of Economic and Workforce Development (OEWD) retained Biederman Redevelopment Ventures Corporation (BRV), a leading placemaking consulting firm, to reimagine Union Square with daily programming, amenities, and activations, starting in early 2025.