Photo Credit: Courtesy Of Greensboro Aquatic Center
Want to increase your aquatic bottom line? Pricing can have a huge effect on profits and your ability to have a sustainable facility. First and foremost, aquatic facilities must simply break the mold of pricing that has been carried over from the past.
Outdated Pricing Methods
1. Price Takers/Price Makers. In the recent past and even currently, the people who are going to use the service are the ones setting the fees. There must be a difference between the price makers and the price takers.
2. Comparative Pricing. If you are in business to collect fees rather than offer a service, this is probably the system that set your original pricing. However, the pool down the street is probably in as much of a tentative financial situation as you are, so why copy averageosity? Plan to offer a superior service and set your pricing so you can afford to do so.