What can we learn from humorous parks & rec social media?
Arguably, the best social media content of the moment has come from the National Park Service’s Instagram and X/Twitter accounts. NPS has accounts on other channels as well, though not all are the same flavor, which is based on humorous, often topical, but never political memes, photos, and text.
While, for the most part, the specific park accounts within NPS are straightforward, informative spaces where followers can plan trips, learn about advisories or closures, or obtain other detailed, park-related information, the overall department account prefers to make people laugh.