CLASS DESCRIPTION
Parks and Recreation Marketing with AI explores how artificial intelligence tools can support smarter, faster, and more effective marketing efforts for parks and recreation agencies. This course introduces practical, real-world applications of AI for content creation, audience targeting, analytics, and workflow efficiency—while emphasizing ethical considerations, transparency, and the continued importance of human oversight. Participants will leave with a clear understanding of how AI can enhance marketing strategies without replacing community connection or professional judgment.
Learning Objectives
By the end of this course, participants will be able to:
- Explain how AI can support marketing and communication efforts in parks and recreation.
- Identify common AI tools used for content creation, scheduling, and analytics.
- Understand how AI can improve audience insights and marketing performance tracking.
- Recognize ethical considerations and best practices when using AI in public-sector marketing.
- Apply AI as a support tool while maintaining human review and community-focused messaging.
After successfully passing the Knowledge Check, participants will receive a completion certificate and follow-up email. The PRB+ University team is actively working to create partnerships with CEU-accrediting agencies and administrators. Please check back regularly for updates about new CEU partners, approved courses, and submission details: https://www.prbplus.com/ceus/.
ABOUT THE PRESENTERS
Samuel Lunt has worked in parks and recreation for 10 years and uses artificial intelligence in his daily tasks as an Assistant Recreation Director in Southeast Michigan. Sam is an expert in applying AI to parks and recreation, focusing on enhancing operational efficiency, program management, and community engagement.
Jason Peters, Founder & CEO of GovTech Innovators, Inc., offers extensive experience with Government Technology, including implementation of enterprise-grade software projects for State Departments across the U.S., as well as new software product development. He is skilled in leveraging AI for government projects with extensive experience in project management, data analysis, and technology integration.