Photo Credit: Courtesy of Beaumont Convention & Visitors Bureau
Building coalitions that see a tourist destination as a shared product strengthen and strategically align a community’s economy. More and more, destinations are breaking down departmental boundaries to encourage collaboration and build product infrastructure that fosters a positive visitor experience.
A recent announcement from the Beaumont, Texas Convention and Visitors Bureau (CVB) illustrates how one community came together with parks and recreation, using an existing city water utility to bridge connections to build a boardwalk.
Construction is underway on the Cattail Marsh Wetlands boardwalk and viewing platforms. The new boardwalk will feature two covered platforms that will provide access to views of the wetlands’ abundant wildlife; the walk will stretch 520 feet across the most active habitat within Cattail Marsh, and be completed in time for the fall bird migration.