Inside the new Enterprise Recreation & Aquatics Center
By Emily Glasscock and Jolee Fernandez
When the City of Enterprise, Ala., began planning a replacement for its aging M.N. “Jug” Brown Recreation Center and outdoor pool, the objective was clear: develop a modern, multi-use facility capable of supporting high-demand aquatic programming while remaining operationally efficient and durable over the long term for the city’s roughly 30,000 residents.
The result is the Enterprise Recreation & Aquatics Center, a 69,000-square-foot facility that opened in early 2025 and now stands as the largest municipal building in the city’s history. The project reflects a deliberate focus on flexibility, lifecycle maintenance, and staffing sustainability—key considerations for agencies planning similar capital investments.
“This was an opportunity to rethink how we deliver recreation and aquatics services,” says Blake Moore, Director of Community Services and Recreation. “We focused on building a facility that could handle demand on day one but also adapt to future programming needs without major reconfiguration.”
Superintendent of Parks and Recreation Landon Adams echoed that vision, emphasizing the facility’s role in the city’s long-term strategy.
“This facility represents more than a new building for our community—it’s an investment in long-term service delivery,” Adams says. “From aquatics to fitness to community programming, every decision was made with durability, accessibility, and sustainability in mind so we can continue meeting the needs of Enterprise residents for decades to come.”