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Gambling On DNA

DNA tests marketed to predict athletic potential risk narrowing children’s opportunities and increasing pressure from parents.

4 min read

Photo Credit: Courtesy of NAYS

Can you imagine holding an Alcoholics Anonymous meeting at a local bar during happy hour? Or how about taking someone struggling with a diet to an all-you-can-eat buffet?

You’re right, it wouldn’t happen because the temptation would just be too great.

Yet, when it comes to temptation, what a Colorado-based company is doing goes far beyond those scenarios. Ever since opening its doors for business, it has been preying on the obsessions of moms and dads who bring their kids to various facilities to play sports.