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No matter what types of programs you offer for youth, parents are the best marketing tools. Whether at the grocery store, on the sidelines, or on social media, parents listen to other parents when it comes to choosing activities for their children.
With that in mind, what are parents saying about you and your programs, and what are you doing to influence their opinion? Certainly the first step in shaping their opinion is to offer good youth programs. However, in many areas, there are multiple providers of quality programs. In cases like these, the programs that garner the most vocal parent support are the ones that actively facilitate, and at times, reward parents for singing their praises.
So, what are some of the approaches that will encourage and assist parents in helping to market programs? Fortunately, there are many relatively easy, low-cost initiatives that will amplify the voices of the most satisfied parents (and their children)!