And learning how to escape them
What do you do when some users will pay a higher fee if they have to, but others cannot? Do you set the fee lower and sacrifice revenue? Or do you set it higher and accept that some users will be priced out of the activity?
What if it’s possible to increase fee revenue without decreasing the number and income diversity of the people you serve?
A thinking trap is an assumption about how the world works that keeps one from seeing other possibilities. This article will explore three thinking traps that may prevent a program from increasing its fee revenue. Along the way, four methods of generating fee revenue that respect differences in users’ ability to pay also will be discussed.
