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Information…By Design

An intuitive iPhone and a redesigned PRB website show why useful information should be easy to find, customize, and receive.

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Photo Credit: © Mrsash174 | Dreamstime.com

“Bill? Bill?”

No matter how many times I shook the cell phone or turned up the volume, Bill was gone – lost forever in the sink full of soapy water I was using to wash that Saturday’s “big breakfast” dishes.

Like all old-school folks, I figured I’d just dry out the phone and give Bill a call back, but as you sophisticated cell phone aficionados no doubt already know, that was not to be the case.

My phone was dead – and since we had adopted a cell phone only policy in our household, I was out of contact with the world.