Your PRB+ Leads Explained

At PRB+, we know leads are the lifeblood of any growing business. We also know how hard it is to generate a steady flow of quality leads to your sales team. We've been working on this problem for 25 years (and growing) and have learned a thing or two we'd like to share with you.

First – all leads are not equal: some leads are ready to buy – right now. Others are a bit further away from the end zone. Some have a pre-existing relationship with your brand. Others have never heard of you.

And, second, just as there's no such thing as bad press, there's also no such thing as a bad lead. There's only bad follow-up.

To help you nurture and convert your PRB+ leads to sales, here are the types of leads we'll send you... and how you might consider nurturing them into sales.

  1. Standard Leads (Top of Funnel): These are prospects who are just getting to know your brand. They're interested in learning more about your product or service, but they're not ready to make a purchase.
    1. Here's how these leads are created.
    2. Here's how they are delivered to your lead contact.
    3. Here's how you can download your leads as a CSV file.
    4. How to nurture: Add to email nurture campaign, offer educational resources, send free downloads or webinar invites
  2. Idea Book Leads (Middle of Funnel): These individuals are interested in the product or service you provide. This is the consideration stage, where they are actively evaluating products/services to find the right fit.
    1. Here's how these leads are created.
    2. Here's how they are delivered to your lead contact.
    3. Here's how you can download your leads as a CSV file.
    4. How to nurture: Make sales calls, provide product info, send case studies, offer demos
  3. Direct Traffic (Bottom of Funnel): Almost there! Leads at the bottom of the funnel are ready to make a purchase decision in the next six months. These leads took immediate action on your ad – either clicking through to your website (and converting there) or calling your office to start a conversation.
    1. How to nurture: Continue sales calls, provide spec sheet, send customer testimonials, offer trials
  4. Sold!: You did it. Now that you've closed on a lead, you have the opportunity to turn them into a long-term customer by continuing to nurture the relationship.
    1. How to nurture: Conduct satisfaction surveys, collect testimonials, keep in touch via email marketing and social media