Marketing & Technology - PRB+ Magazine

Remix Your Rec

In communities across the country, parks and recreation professionals are being asked to do more than provide services.

This article is for Paid-members only

Marketing & Technology 6 min read

Out Of The Weeds

For most people, AI has landed somewhere between intimidating and exciting, often both at once.

This article is for Paid-members only

Marketing & Technology 7 min read

Online Connections

Social media offers a powerful, cost-effective platform to reach parents and guardians and to build a loyal community.

This article is for Paid-members only

Marketing & Technology 3 min read

Marketing Messages That Work for the Parks & Rec Industry

It takes a lot of effort and planning to stand out in today’s world full of people constantly being treated as potential customers. Studies show the average person is exposed to roughly 4,000 marketing messages every day, and the number is growing.

This article is for Members only

Marketing & Technology 4 min read

Does Your Park Need a New Logo?

Since 2020, state parks have seen massive upticks in visitors. The pandemic forced people to self-reflect and find new ways and places to interact.

This article is for Members only

Marketing & Technology 5 min read

ADA Requirements for Digital Parks and Recreation Communications

In today's rapidly evolving digital landscape, technology holds a paramount position in the functioning of local governments, influencing every facet of their operations.

This article is for Members only

Marketing & Technology 5 min read

Let The Cameras Roll

“Organizations need to think outside of their traditional audiences if they want to continue to grow and have an impact,” says Marci Mowery, President of the Pennsylvania Parks and Forests Foundation (PPFF).

This article is for Paid-members only

Marketing & Technology 7 min read