Feature image for Making Data Sing

Making Data Sing

Parks and recreation professionals can turn collected data into useful stories by understanding audiences, context, and clear presentation.

6 min read

Photo Credit: © Can Stock Photo / Gl0ck

With the advent of software in parks and recreation in the late 1980s and subsequent proliferation, it is the ancillary byproduct that now garners much promise moving forward. While big data—and all the ways they can be extracted from software systems—are the focal point of most developers, how we interpret, analyze, and ultimately express the data lands at our feet as storytellers. That final piece—the expression of the data—can either make the analysis sing like a bird or croak like a frog.

The majority of data collected by parks and recreation departments falls under the category of quantitative, measurable points, such as:

- Revenue generated