PRB+ Magazine (Page 34)

Winning With Caution

Hal was a local business owner who prided himself on being a “jack-of-all-trades.” His original business was what was once called a “dime store,” which sold various Taiwanese imported goods, such as yo-yos, rolling pins, Halloween masks, kitchen towels, checkerboards, and other products.

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Columns 6 min read

Youth Sports Administration 101

For youth-sports leagues, or any recreation program, word-of-mouth is the strongest tool to market a program. To gain traction via this method, you must prove you have an excellent program.

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Columns 3 min read

Beyond Beauty

Earlier in my writing career, I worked as a fashion blogger, first for a friend’s website, then my own. I lived in New York City then, so I was able to rub elbows with select PR folks and get on the lists for various runway shows. In that realm, design was all about aesthetics.

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