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Reaching (Un)Conscious Decisions

Leaders make better decisions when they understand how personal, professional, organizational, and community values shape their actions.

4 min read

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Recently, a proposed athletic complex expansion experienced significant delays as a dispute over the removal of a grove of trees on the site produced pickets, lawsuits, environmental activists and lots of bad press for the planners. What started as good intentions ended in controversy.

Does what we value and believe affect how we act? Should it? What if we are not conscious of a particular value or belief, or unaware that others hold it dear? If we were conscious of it, would we have acted differently? A popular phrase sums up the issue: People who say one thing (expressing a value or belief), but do the opposite are not walking the talk.

Some of these folks--after being called out for their apparent hypocrisy--genuinely feel badly and immediately change their ways. However, others who deliberately deceived people were sorry only for being caught; they made a conscious decision to mislead.