Photo Credit: city of Palm Desert
By and large, public swimming pools across the nation are underutilized commodities that are expensive to maintain, manage, staff, and program. General-admission fees alone rarely cover the overhead required, leaving cities and operators with the burden of subsidizing.
Revenue-generating strategies are frequently discussed among pool personnel. With sustainability and facility use at the forefront of these conversations, it has become imperative to come up with innovative and surefire ways to reduce expenses and capitalize on the benefits of aquatic space.
Well-managed pool space has the potential to creatively offer something for everyone while simultaneously strengthening the bottom line. Resourcefulness, innovation, and some healthy outside-the-box thinking are the keys to making this possible.