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One of the most powerful (and overlooked) forms of communication is signage.
An effective sign conveys much more than direction. It instantly tells about the restaurant or store or park you’re about to enter. A clean, attractive, useful sign puts you at ease and builds excitement.
I’m particularly fond of signs because they jump-started my career--my first job was as associate editor of a sign trade publication. As a result, I was educated in the simple, unnoticed power of signage.