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Tap Additional Revenue Streams

Water-exercise programs can serve older adults, build loyal participation, and generate dependable revenue for municipal pools.

4 min read

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Since water aerobics at the city of Sacramento’s swimming pools began in 2001, adults in the community have gleefully anticipated the opening of the pools each summer. In summer 2012, attendance for water aerobics at three swimming pools totaled more than 2,500 visitors!

More than 70-million Baby Boomers, as well as older seniors, are looking for cool places to exercise. Since summers in southern California can be very warm with average temperatures reaching 90 degrees in the afternoons, water exercise has become quite popular.

Aside from the social benefits of water aerobics, the physical benefits are numerous. According to the American Council on Exercise, water buoyancy reduces the “weight” of a person to 90 percent. This reduces the burden on stress-bearing joints and muscles while reducing the likelihood of injury and muscle soreness. Instead of weights, the water provides a natural resistance of 12 pounds, ideal for building muscles.