Creating A Monster! Located halfway between Denver and Boulder, the city of Westminster, Colo., has garnered a national reputation for wildly creative programming and special events.
Marketing Matters A practical A-to-Z collection of affordable marketing ideas can help agencies increase awareness, registration, and community engagement. This article is for Members only
Defining An Audience Effective recreation marketing begins by defining specific audiences, understanding their behavior, and tailoring messages, channels, services, and offers. This article is for Members only
What Is A Brand? A strong parks and recreation brand grows from an organization’s purpose, culture, decisions, relationships, and the experience it consistently delivers. This article is for Members only
Marketing Begins Within Recreation professionals can represent their programs more effectively by taking ownership of messaging, relationships, and professional visibility. This article is for Members only
Capitalize On Social Media Recreation agencies can use social media as a performance platform that extends participant experiences and strengthens brand loyalty. This article is for Members only
The Perfect Combination Willow Glen Golf Club uses partnerships, programming, customer service, and outreach to sustain a military course in a difficult golf market. This article is for Members only
Doggone Fun! Dog-park events can raise awareness, attract new patrons, strengthen community, and generate revenue with thoughtful planning. This article is for Members only
Soliciting Sponsors Successful event sponsorships begin with research, tailored proposals, clear value, strong relationships, and thoughtful follow-up. This article is for Members only
Revamp Marketing Materials Five practical copywriting principles help parks and recreation agencies create clearer, more persuasive marketing materials. This article is for Members only
Marketing The Market Oakland County transformed a little-known farmers market into a destination through marketing, programming, and partnerships. This article is for Members only
Two Resolutions Two New Year’s resolutions aim to help parks and recreation professionals solve persistent marketing and purchasing challenges. This article is for Members only
