Photo Credit: Courtesy of Strategic Adventures
When considering the financial aspects of an aerial park or challenge course on a property, it is imperative to be very clear on which type of attraction you will be operating. While the two may appear to be similar, the way in which they operate and generate revenue is different, and may not always be clear to prospective customers. Challenge courses operate primarily on the basis of group sales, and are usually tied to a specific outcome. Aerial adventure parks operate on a pay-to-play basis, meaning that individuals visit the park, seeking a recreational activity.
What are the key differences?
Challenge Courses: