Photo Credit: Ballard*King & Associates
The feasibility of developing a new recreation center is determined by what a community can afford to build and operate.
Before this process can be undertaken, it is imperative that a needs-assessment study is completed for the community. More precisely, this step requires a market-analysis study, along with a robust public-input process.
Market analysis—The analysis begins by determining the potential service area(s) for the center, its demographic characteristics, and the role of other similar providers in the area. Demographics are then reinforced by possible participation rates in sports and other activities that might occur at the facility. This information will define the realistic strength of the market for a center. Another vital aspect of this analysis is to determine if there are any equity partners for the project. Identifying partners at this point in the process allows for their needs and possible funding mechanisms to be incorporated into the planning efforts.