Feature image for A Thrilling Payoff

A Thrilling Payoff

A carefully planned zipline can create a new park revenue stream when operators address design, safety, staffing, maintenance, marketing, and insurance.

4 min read

Photo Credit: Lisa Boulton and © Sierra Nevada Recreation Corporation

Is it time to start looking at your park like an entrepreneur would? Business owners of outdoor adventures, such as whitewater rafting, kayaking and backcountry hiking, have a vested interest (i.e., their own money) in making a business work. Perhaps your park has a few hidden or not-so-hidden gems that can develop into a revenue stream.

Before jumping in, learn what it takes to operate and maintain a high-impact facility--such as a zipline--to determine whether it’s something your outfit can handle.

Explore The Possibilities

Just a hop, skip and a jump away from Yosemite National Park in California, the Sierra Nevada Recreation Corporation’s Twin Zip Lines were constructed 3 years ago at Moaning Cavern Adventure Park. The company’s president, Stephen Fairchild, decided to build a tower with two ziplines after he learned from a consulting company the region didn’t have any ziplines.