Photo Credit: Courtesy of City of Warrenville
Looking for the ingredients to host a successful fitness challenge?
Combine ease of participation with a little friendly competition, fold in a partnership with a local medical facility, and add a dash of marketing. For good measure--sprinkle with incentives and a mayor or city manager in sweat pants and a pair of tennis shoes--and voila you have a perfectly prepared program that serves the entire community.
Whether it’s inspiration from “The Biggest Loser” or a plea from local medical centers to encourage physical activity, fitness challenges are gaining in popularity. And with an obesity epidemic running rampant in the country, Warrenville, Ill., Mayor David Brummel says he is proud to be his community’s “workout” buddy.