Six easy (and free) tips for promoting a dog park on social media
By Rebecca Barton
JiffPom, the Pomeranian, has over 10-million followers on Instagram. As a point of comparison, the current vice president of the United States has about 16-million Instagram followers. Our furry, four-legged friends are taking over social media—and it’s not just Instagram. Scroll through a Facebook feed on National Dress Up Your Pet Day, Love Your Pet Day, National Puppy Day, National Hug Your Dog Day, Adopt a Shelter Pet Day, National Therapy Dog Day, or countless other dog-related recognition days, and you’ll see dozens of photos of friends, colleagues, and family members showing off their fur babies.
Dogs make us smile, and in a world where social media can be a platform for education, debate, and awareness, it can also be a platform for giving us a much-needed break from the stress of the day when we see a set of sweet puppy eyes (have you seen JiffPom?).
With so many dogs and dog owners actively using social media to share, collaborate, and find a sense of community, it is an ideal channel for promoting a dog park. Here are six tips for leveraging organic social media to spread the word about your dog park and strengthen its engagement and participation in the community.