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It’s 9:00 a.m. on a Monday. You have just returned from vacation and haven’t touched your day-planner in a week. Your voice mail reports 18 new messages, and the inbox on your desk is stacked so high it looks like a model of the Sears Tower.
Then you receive a call from your boss: “We’re going to need at least $25,000 in sponsorship money for the upcoming festival!”
You panic and break into a sweat. You were supposed to create sponsorships for the entire year, but … Where do you begin?