Photo Credit: © Can Stock Photo / maron
The growing number of park and recreation agencies with dedicated marketing departments bodes well for the industry because it is vital that agencies make their communities aware of events, programs, and services—especially in a competitive economy.
However, not all agencies have budgets for large marketing departments. The good news is that there are many creative, low-cost, and immediately applicable ideas that can be used to help increase awareness, registration numbers, and the bottom line. There are, in fact, promotional ideas ranging from A to Z.
A is for Audience Audience is crucial. While programs may be designed for a wide range of ages, your efforts need to be geared to the decision maker in the household. Camps may be great fun for the kids, but it is the parents—often Mom—who will be making the decision on which camp to choose. Craft your message with this in mind.