Feature image for Marketing The Market

Marketing The Market

Oakland County transformed a little-known farmers market into a destination through marketing, programming, and partnerships.

5 min read

Photo Credit: Oakland County Parks and Recreation

What amazed Market Manager Jeremy Brown when Oakland County Parks and Recreation (OCPR) in Michigan assumed management of the county’s Farmers Market 2 years ago was how many people in the area didn’t know the market existed, even though it had been in the same spot since 1953!

“I would talk to people who would say to me, ‘Oakland County has a farmers market?’ I knew there was work to do.”

Today, more than 300,000 people visit the market annually. The 140 producer-direct vendors represent 17 counties across the state.