Photo Credit: Courtesy of City Of Mentor
The great baseball slugger Roger Maris was famously quoted: “You hit home runs not by chance, but by preparation.” In the world of special events, that concept of thorough and complete planning is the key in providing attendees with an exceptional experience that looks effortlessly produced.
People tasked with creating a new event—anything from a 3-hour mother-and-daughter tea party to a 3-day community festival—must research, conceptualize, and review the initial concept with stakeholders before any decision to move forward can be made. Stakeholders include the people who will make the final decisions regarding the event, those who will assist in the implementation of the event, and the potential participants.
Research And Conceptualization
The research and conceptualization process can be not only the most time-consuming yet beneficial part of the process but also the most creative and fun part. Brainstorm with the team to make the event different than any other. Think outside the box, dream big, and imagine what the function could look like if there were no limitations. If considering a new festival, can the planning team create a themed, green-living or sustainability event that might grow into the future? What about a golf tournament in the snow next winter? Can new technology be utilized in order to capture the attention of the audience at a music event?