Photo Credit: Andrew Greess
You may have noticed that when you order a McDonald’s Quarter Pounder in Anchorage, Alaska, it is exactly the same as the one you purchase in Miami, Fla. This is also true for a cup of Starbucks coffee.
The business strategy--called standardization--is used by many great companies to ensure a dependable result. Creating a uniform product means people know what to expect and can rely on a good experience.
Southwest Airlines is another example of standardization. Every plane the company flies is a Boeing 737. By standardizing its equipment, Southwest has created various efficiencies: