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So, it’s your first time at a conference, and you have never been on a trade-show floor. Or, you have been there before but don’t think there is anything for you. Or, maybe you are just shy and don’t feel comfortable in a large crowd. The following tips should help as you venture into 100,000 square feet of exhibits, vendors, friends and new experiences.
Do three critical things before heading out to a trade show:
1. Be sure to have your admission credentials; you don’t want to have an embarrassing situation at the front door. It’s like getting tossed out of line at a VIP club for not being “on the list.”
