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Simple Standards

Changing economic conditions are raising workplace expectations and renewing the value of integrity, effort, connection, and consistently high standards.

4 min read

Photo Credit: Courtesy of Ron Ciancutti (self) / © Can Stock Photo Inc. / martijnmulder (guitar)

Forget your lust, for the rich man's gold, All that you need, is in your soul, And you can do this, if you try. All that I want for you, my son, Is to be satisfied. And be a simple kind of man. Be something you love and understand. Be a simple kind of man. Won't you do this for me, son, If you can?

--Lynard Skynard

The band Lynard Skynard recorded “Simple Man” in 1973, but the song peaked in popularity in the mid- to late-1970s, and by the time I left for college in 1979, it was basically the anthem of young men searching for their identities. I was one of those guys.