A roadmap for getting started
By Leo Manning
Particularly after 2020, parks and recreation professionals are busier than ever. Increased traffic during quarantine and a long-standing funding deficit have caused professionals to focus on a park’s physical presence and ignore any attempts at a digital presence. This is a mistake; there is a digital presence, whether it’s wanted or not. And like the need to be aware of weeds and other infestations in a park, professionals need to be aware of any issues or discussions happening on social media.