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From One Place To A Better One

From One Place To A Better One

Editor's Note In “Ted Lasso,” my favorite show of all time, Ted (the main character) tells a story about his dog Hank. It

Editor's Notes 2 min read
The Roadmap To Recognition

The Roadmap To Recognition

No matter the size of a park agency, all of them struggle with resource needs. However, what some people often don’t recognize is that the most valuable resource of any organization is its employees.

This article is for Members only

Administration 6 min read
Lessons in Leadership

Lessons in Leadership

I’ve never heard an effective leader say that leadership is easy—it’s not. In fact, it can be incredibly difficult at times.

This article is for Members only

Administration 7 min read
How to Evaluate (and Justify) Potential Funding Streams

How to Evaluate (and Justify) Potential Funding Streams

As one final project before I retired from the city of Elko New Market, Minn., I was asked to scan the nation for potential revenue sources for evaluation, and make recommendations to diversify our current revenue base for future park projects.

This article is for Members only

Parks 6 min read
Marketing Messages That Work for the Parks & Rec Industry

Marketing Messages That Work for the Parks & Rec Industry

It takes a lot of effort and planning to stand out in today’s world full of people constantly being treated as potential customers. Studies show the average person is exposed to roughly 4,000 marketing messages every day, and the number is growing.

This article is for Members only

Marketing & Technology 4 min read
Does Your Park Need a New Logo?

Does Your Park Need a New Logo?

Since 2020, state parks have seen massive upticks in visitors. The pandemic forced people to self-reflect and find new ways and places to interact.

This article is for Members only

Marketing & Technology 5 min read
ADA Requirements for Digital Parks and Recreation Communications

ADA Requirements for Digital Parks and Recreation Communications

In today's rapidly evolving digital landscape, technology holds a paramount position in the functioning of local governments, influencing every facet of their operations.

This article is for Members only

Marketing & Technology 5 min read
Diversity, Equality, and Inclusion in Park Design

Diversity, Equality, and Inclusion in Park Design

With many changes in programming, ADA-access, and opportunities to inclusively serve all members of a diverse community, a paradigm shift has occurred, and it’s time that it is recognized in the way parks are designed.

This article is for Members only

Parks 5 min read
Catering To Curling

Catering To Curling

“Chess on Ice” has come a long way from the frozen ponds of Scotland.

This article is for Members only

Inspiration 7 min read
How Do You Know When You’re Ready To Lead?

How Do You Know When You’re Ready To Lead?

I had been at my previous parks and rec position for more than a decade when I landed a great job in central Ohio for a Gold Medal-winning agency, with more responsibility and many more employees to lead.

This article is for Members only

Columns 4 min read
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